Marriott Rewards Member Rates
Team
Marriott Digital
Timeline
60 days
Role
UX lead, UX writer
Objectives
As a complement to the Book Direct campaign, roll out a new loyalty program offering exclusive, guaranteed discounts to engage Marriott Rewards members and acquire new enrollments.
Process
Collaborated with marketing and revenue management to establish program requirements
Reviewed metrics and booking behaviors of members to understand OTA influence
Developed a concept aligned with brand voice for a global, multi-generational audience
Met regularly with stakeholders for review
Addressed stakeholder feedback with thoughtful revisions
Requested metadata from SEO team
Reviewed content for compliance to ADA requirements
Worked with build team to fix bugs and prepare for launch