Marriott Rewards Member Rates

Team

Marriott Digital

Timeline

60 days

Role

UX lead, UX writer


Objectives

As a complement to the Book Direct campaign, roll out a new loyalty program offering exclusive, guaranteed discounts to engage Marriott Rewards members and acquire new enrollments.

Process

  • Collaborated with marketing and revenue management to establish program requirements

  • Reviewed metrics and booking behaviors of members to understand OTA influence

  • Developed a concept aligned with brand voice for a global, multi-generational audience

  • Met regularly with stakeholders for review

  • Addressed stakeholder feedback with thoughtful revisions

  • Requested metadata from SEO team

  • Reviewed content for compliance to ADA requirements

  • Worked with build team to fix bugs and prepare for launch

Results