I am an accomplished and highly innovative thought leader, senior UX content strategist, writer and editor, focused on fueling meaningful, human-centered digital experiences.
I offer a demonstrated mastery of data-driven product strategy and development, as well as omnichannel, multimedia marketing and branding. I take pride in my ability to deliver powerful solutions for big brands like Marriott International, National Ovarian Cancer Coalition, Urban Land Institute, IKEA, U.S. Marine Corps, Home Depot, and U.S. Airways. And, I am a stickler for consistency, accuracy, and meeting the needs of the user and the business.
My most intensive project was the recent integration of Starwood Hotels and The Ritz-Carlton onto a new platform for Marriott.com. Initially, I worked on the refresh of Starwood’s digital assets for the new platform, earning an Adrian Award for each of four new brand sites and launched in as many months. Critical to that process was the system I created to operationalize the successful migration of thousands of pages of legacy content to a single, unified platform that leverage one XML template.